NEXT LEVEL MERINO
SINCE 2012
About us
A warm welcome to super.natural, where innovation and nature meet in a unique symbiosis of comfort and style. Founded in Switzerland in 2012, we have redefined the world of activewear by ensuring, with a special blend of 50% merino wool and 50% polyester, unparalleled comfort in everyday life that knows no compromise!
We never stand still and are always on the move: in 2024 we were proud to present our latest innovation, the bio super.wool fibre – a milestone in sustainable activewear. This groundbreaking blend of merino wool and PrimaLoft® BIO™, the industry's first 100% biodegradable synthetic fibre, addresses environmental concerns by eliminating microplastics and is 100% biodegradable.
At super.natural we cater to diverse lifestyles, from conquering demanding terrain to urban living. Our products go beyond conventional sportswear and offer a timeless collection that values comfort and functionality. From functional underwear through leisure, yoga and ski wear to accessories.
Under the guiding principle "NEXT LEVEL MERINO", the merino-mix collection grew, consisting of functional underwear (baselayer) as well as all clothing layers for various sporting areas such as winter sports, fitness, running, hiking, bike, yoga and leisure. For production, super.natural relied on the renowned German worsted yarn manufacturer Südwolle, who, as the world market leader for worsted yarns, places the highest value on the latest eco-certifications such as Bluesign and Oeko-Tex. This partnership not only ensures the quality of the products, but also underlines the company's commitment to sustainable production processes.
